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Over 2000 5-Star Customer Reviews

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Clean, natural & seriously effective daily essentials.

SCHOOL'S BACK. SO IS THE MESS.

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Classic Clean

Toasted Coconut is like a beach day, bottled—think lightly sweet coconut and warm sandalwood that feels like you're just steps from the sand.

Clean care. Toasted Coconut scent. Classic every day.

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SMELLS LIKE • SMELLS LIKE • ToastedCoconut
Classic Clean Shampoo bottle Classic Clean Conditioner bottle Classic Clean Body Wash

Super Moisture

Turn your shower into a hydration ritual. The Super Moisture Trio restores dry hair and skin with rich, botanically-powered moisture and a fresh Sweetgrass scent that feels like renewal with every wash.

One Sensory Signature — Sweetgrass scent ties the routine together for a balanced, refreshing experience.

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SMELLS LIKE • SMELLS LIKE • Sweetgrass
Super Moisture Conditioner bottle Super Moisture Body Wash bottle Super Moisture Collection

Glow

Our Glow Oil Body Wash is a light oil gel, that gently foams to deliver nutrients and vitamins for soft, glowy skin that transports you with every wash.

Sea Buckthorn Oil is the key to our formulas' golden color.

Shop Glow

SMELLS LIKE • SMELLS LIKE • SunsetCitrus
Glow Oil Body Wash bottle Glow Wash & Lotion Duo Hydrating Lip Balm, Sunset Citrus

Rose Garden

Bouncy, defined curls with natural, clean ingredients, and none of the frizz or crunch. This Rose Garden-scented routine cleanses, conditions, and styles. Enriched Rice Water smoothes curls with first wash & helps strengthen over time. Shea Butter, Castor Oil, and Soy Amino Acids help keep curls soft, touchable & defined all day.

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SMELLS LIKE • SMELLS LIKE • RoseGarden
Deep Repair Hair Mask tube Curl Cream tube

Clean, natural, everyday essentials

We’re California Naturals.

  • WOMEN FOUNDED & LED
  • SULFATE, PARABEN, & SILICONE FREE
  • PCR PLASTIC BOTTLES
  • FOR ALL HAIR TYPES
  • MIXED & POURED IN CALIFORNIA
  • Cruelty-free Leaping Bunny Certified

Learn more

What you're saying...

Still from a customer video: a woman with curly hair, hands over her mouth
I've been using this product for a few weeks now and I'm really happy with the results. It's made my hair look and feel healthier.
Olivia R. Deep Repair Hair Mask
first time trying the California Naturals Super Moisture shampoo and conditioner. I’ve loved the body wash all summer and these are just as good.
@Dianamary126 Super Moisture Shampoo & Conditioner
I am OBSESSED with these affordable gems from Target! These products have transformed my wash and go game. Anyone who asks about great natural hair care products, my answer is always California Naturals -10/10 recommend!
@chrissynatural_beauty 2-in-1 Shampoo & Body Wash
These California Naturals products smell so good and worked really well on my 4C hair, which is not always the case when I try new hair products. Felt really soft after using these. Safe to say it works for all hair types and it’s super affordable.
@kyrahthecreative
I've been really happy with this shampoo and body wash for my kids. I love that it's made with natural, non-toxic ingredients, so I don't have to worry about using it every day. It's gentle on their sensitive skin and hair, lathers well, and leaves them feeling clean without drying them out. Definitely one of those products I feel good about keeping in our bath routine.
Stef Kids All-Over 2-in-1 Foaming Shampoo & Body Wash

4.6

Rated 4.6 out of 5 stars. Kids All-Over 2-in-1 Foaming Shampoo & Body Wash. Based on 37 reviews

100% would recommend this product

Because California Naturals is for anybody, everywhere. It’s all clean, it’s all effective, it’s all affordable, it’s all good.

Shop Bundles & Save

15 Products

  1. Best Seller Bundle

    Best Seller Bundle

    Our holy grail lineup.

    Our holy grail lineup for anyone looking to soften, strengthen, and smooth strands from wash day to every day.

    $47.96$43.16

    Add to cart
  2. Classic Clean Collection

    Classic Clean Collection

    The original coconut-powered routine.

    This collection is your everyday go-to for a no-fuss clean that works from head to toe.

    $35.97$32.37

    Add to cart
  3. Super Moisture Collection

    Super Moisture Collection

    This trio's made for anyone ready to hydrate from head to toe.

    Our Super Moisture Shampoo and Conditioner deeply hydrate dry, frizzy hair, while our Super Moisture Body Wash nourishes your skin as it washes away dirt and sweat.

    $35.97$32.37

    Add to cart
  4. Re:GRO Anti-Thinning Collection

    Re:GRO Anti-Thinning Collection

    Strengthens hair from root to tip

    Clean, concentrated, and made for real, visible results.

    $42.99$38.69

    Add to cart
  5. Glow Wash & Lotion Duo

    Glow Wash & Lotion Duo

    Two steps to skin that stays glowy.

    Lock in moisture with the Glow Body Lotion, which quenches with Ginger and Hyaluronic Acid. The result? Soft, fed, lit-from-within skin.

    $28.98$26.08

    Add to cart
  6. Toasted Coconut Body Trio

    Toasted Coconut Body Trio

    FOR SOFT, CLEAN SKIN

    $58.97$53.07

    Add to cart
Lime-green Re:GRO bottles under running water

Thicker, longer hair, with none of the harsh stuff.

The full Re:GRO™ lineup powered by 5% Capixyl™ for real results and run-your-fingers-through fullness you can feel.

In a clinical study*

  • 100%of participants saw measurably fuller, thicker hair in just 48 hours.
  • 97%reported less breakage and shedding
  • 94%reported fuller, more voluminous hair

*Clinical study: 30 panelists used Re:GRO™ Anti-Thinning regimen as directed for 90 days. Fullness, volume, thickness, density, strength, breakage, and growth rate measured via instrumental analysis; improvements observed as early as 48 hours. Results vary by metric and individual.

For best results, use at least 4x per week for 12 weeks—three bottles of the serum will get you there.

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Re:GRO Scalp Serum Trio The 12-week stock up.$59.97$53.97Add to cart

Re:GRO Anti-Thinning Scalp Serum $19.99

Stronger, healthier hair starts at the root.

  • Biotin (Vitamin B7) Strengthens strands and supports length retention
  • Zinc Promotes scalp health and reduces flakes
  • Caffeine Stimulates the scalp and helps reduce thinning
  • Argan & Avocado Oils Deeply hydrate and smooth hair
  • Re:GRO Anti-Thinning ShampooRe:GRO Anti-Thinning Shampoo$11.99
  • Re:GRO Anti-Thinning ConditionerRe:GRO Anti-Thinning Conditioner$11.99
  • Mens Re:GRO Anti-Thinning ShampooMens Re:GRO Anti-Thinning Shampoo$11.99
  • Re:GRO Shampoo & Conditioner SetRe:GRO Shampoo & Conditioner Set$23.98

Gentle care that’s tough on tangles, made with nature's best ingredients.

A gentle head-to-toe wash for kiddos that lathers up good and smells like a meadow of flowers.

On-The-Go Mini Kit box on a white ledge

Pack light. Arrive glowy.

The full routine, minus the bulk.

Throw them in your bag and you're golden. Packed with Coconut, Avocado, Argan, and Sea Buckthorn, this head-to-toe routine leaves hair soft and skin healthy-looking—all in four minis that actually fit in your carry-on.

Each in a TSA-friendly 3.4 oz size that travels easy, wherever you're headed.

Deep Repair Hair Mask 3.4 oz

Deep Repair Hair Mask 3.4 oz

from $6.99

Our Deep Repair Hair Mask is packed with 98% naturally derived ingredients that melt into strands for softer, silky, more hydrated hair.

Shop the mini

Same shampoo, two sizes

Classic Clean Shampoo 3.4 oz

Classic Clean Shampoo 3.4 oz

$6.99

Classic Clean Shampoo 16.5 oz

Classic Clean Shampoo 16.5 oz

$11.99

100% Natural Hydrating Lip Balm 4-Pack

The full lineup of flavors. Petroleum-free moisture powered by Aloe, Beeswax, and Coconut, for lips that feel soft and cared for.

$29.97$26.97Add to cart$9.99 each

Natural, fresh-picked flavors.

Toasted Coconut
Like a trip to the tropics—think lightly sweet coconut and warm sandalwood that feels like you're just steps from the sand.
Summer Fig
Juicy and sweet with green, earthy undertones, like that just-rained scent in Big Sur in the middle of July.
Ripe Strawberry
Like the best strawberry you've ever picked, sun-warmed and ruby red with a soft floral finish.
Sunset Citrus
A fresh squeeze of citrus mellowed out with warm vetiver and balsam, like when sunshine softens at golden hour.
  • Softens & nourishes dry lips
  • Protects & locks in moisture
  • No petroleum
  • No lanolin
Hydrating Lip Balm, Toasted Coconut
Hydrating Lip Balm, Toasted Coconut $9.99
Hydrating Lip Balm, Ripe Strawberry
Hydrating Lip Balm, Ripe Strawberry $9.99
Hydrating Lip Balm, Sunset Citrus
Hydrating Lip Balm, Sunset Citrus $9.99
Half a coconut with the words Smell like vacation

Made with 90–99% naturally derived ingredients. Always free from parabens, sulfates, phthalates, and silicones.

  • 99%NATURALLY DERIVED INGREDIENTS
  • 98%With 98% naturally derived ingredients.
  • up to 94%Our fragrances are formulated with up to 94% natural ingredients per ISO 16128 and are gentle enough for even the most sensitive scalps & skin.
  • 100%MADE WITH 100% PCR PLASTIC
Argania Spinosa (Argan) Kernel Oil
Oil extracted from the nuts of the argan tree; it can be rich in essential fatty acids that help hydrate and repair hair while enhancing shine.
Butyrospermum Parkii (Shea) Butter
A natural fat extracted from the nuts of the shea tree, native to West Africa; it can help nourish and moisturize hair, reducing dryness and frizz.
Cocos Nucifera (Coconut) Oil
Oil extracted from the flesh of mature coconuts; it can penetrate the hair shaft to provide deep moisture, reducing protein loss and enhancing shine.
Cocos Nucifera (Coconut) Fruit Juice
The extract of the fruit of the coconut tree, this ingredient is rich in skin-conditioning fatty acids, proteins, and complex B vitamins.
Persea Gratissima (Avocado) Oil
Persea gratisima is the Latin name for avocado, and the oil from this fruit is an excellent source of skin-replenishing fatty acids
Mangifera Indica (Mango) Seed Butter
A butter extracted from the seed of the mango fruit, found in tropical regions; it can help deeply moisturize hair and assist in repairing damage, making it softer and more manageable.
Aloe Barbadendis Leaf Juice
Juice extracted from the leaves of the aloe vera plant; it can soothe the scalp, hydrate hair, and promote shine while reducing itchiness.
A woman and a child sitting together on coastal rocks

California Naturals, a daily lifestyle brand

No matter where you are in the world. Whether it's hot or cold, there’s sun or rain, waves or one ways, mountains, deserts, boats, brownstones, studios, skyscrapers, or just a van – you’ve got a body & your share of hair.

California Naturals is here to wash, coat, and care for the bodies we send bumping and weaving across earth each day with safe and effective daily care products from natural and simple ingredients.We price our products at a point where no shower or tub will ever be excluded.

Shelby Wild, Founder

Shelby Wild grew up on the coast, the Gulf of Mississippi. She spent her childhood under the sun; swimming in rivers, surfing warm waves, running through creeks, and climbing Cypress trees. When she wasn't outdoors, she played scientist, (just like her Dad), making and mixing ingredients in her family's kitchen and later studying herbalism.

Her obsession with ingredients and product creation grew and grew, and her efforts were so successful she landed a line of products in Sephora.

But something still didn't feel right, these products were loved but they weren't accessible to everyone. So, Shelby moved to California and created California Naturals.

Owen Wilson in a white shirt, holding two mugs

A man who needs no intro....

CHIEF SHAMPOO OFFICER

Owen Wilson

Owen Wilson, CSO

Meet Owen, our Chief Shampoo Officer and resident Californian. Hailing from Texas, Owen is a world-renowned actor + writer, and we're lucky enough to have him on the team here at California Naturals. Below is an excerpt from his interview with People Magazine, see the full article here.

Frequently Asked Questions

Will it feel sticky or greasy or dry my hair out?

The shampoo and conditioner use gentle, plant-derived cleansers that won't strip moisture. They're sulfate-free, so if you're coming from a high-lather shampoo it might feel different at first. Give it 2-3 washes to adjust.

The serum is lightweight and fast-absorbing with a breezy, cooling finish, so if it feels heavy, you may be using too much—a few drops directly on the scalp is all you need. One bottle should last 4-6 weeks at 4x per week, and three bottles gets you to 12 weeks—that's where results really start to show up.

How clean are these formulas?

Actually clean. 98% naturally derived and free from sulfates, parabens, silicones, phthalates, and artificial fragrance or synthetic dyes. They're also vegan, cruelty-free, and Leaping Bunny certified.

What makes these different from other lip balms?

Most balms use petroleum as their base, meaning their formulas sit on top of your lips without actually penetrating the surface. Ours are made with natural Beeswax, Coconut Oil, Sunflower Oil, Aloe, and Vitamin E for nourishment that goes deep, softening your lips from within.

Will they leave my lips shiny or sticky?

Nope. No grease, no shine, no sticky film. Just soft, natural-looking lips that stay that way.

Is this balm vegan and cruelty-free?

It's not vegan (due to Beeswax in the formula), but it is cruelty-free and Leaping Bunny Certified.

Is this gentle enough for bath time with little ones?

Definitely. It's dermatologist tested and made with 99% naturally derived ingredients chosen specifically for sensitive skin.

Will this dry out my kid's skin or hair?

Nope. It cleanses without stripping, so skin and hair stay soft after every wash. Aloe, Vitamin B5, and Neem Tree Extract keep things calm and hydrated from head to toe.

Is this actually a 2-in-1 or do I still need separate products?

One pump and you're done—from the tops of their heads to the tips of their toes. For younger kids with shorter or finer hair this is all you need.

30days

We offer free returns within 30 days of delivery. To be eligible, the return request must be submitted within 30 days of the carrier-confirmed delivery date, and the product must be unused, unopened, and in its original packaging.

Enjoy free shipping on all orders over $40. Orders ship on business days, with 2 to 3 days for processing and 5 to 7 days for delivery.

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